Pipedrive Alternatives

Bigin exists because its own vendor's flagship CRM is too much for most small businesses, and the company decided to say so with a product rather than a discount. What you get is a pipeline, contacts, activities and the integrations of a very large platform, packaged into something a two-person business can set up in an afternoon.

On setup and value it is hard to argue with. There is a free tier, Express costs US$7 a seat each month on annual billing and Premier US$12 — figures that sit at the bottom of this field while still including Gmail and Outlook integration, automation, a developer API and documented data migration. Very little here is withheld to make a cheaper plan feel thin.

The cost is deliberate shallowness. This is a product designed not to grow past a certain size, and the honest consequence is that outgrowing it means changing products rather than changing tiers. For a business that will always be small that is a feature; for one that expects to be forty people in three years it is a migration scheduled in advance.

EspoCRM has been around long enough to have stopped chasing fashions, and its pricing reflects a philosophy the rest of this category has largely abandoned: you get everything, and what you pay for is scale. All three hosted tiers advertise the full feature set and every extension. What separates Basic from Ultimate is file storage and how many records you are allowed to keep.

That makes the arithmetic unusually simple. Basic is US$15 per user per month with a hundred thousand records and a three-user minimum; Enterprise is US$25 with ten million; Ultimate is US$69 with no limit. Underneath sits the open-source edition, which you can install on your own server and run without a licence fee.

The cost is the seat minimums, which make this a poor answer for somebody working alone: the cheapest way into the vendor's cloud is three seats whatever your headcount. Self-hosting removes that and replaces it with an operational burden you carry yourself. Integrations are respectable rather than remarkable, and an external API is on every tier. On data control it is as strong as software gets, because you run it on your own hardware, and the value case is simple arithmetic.

Odoo draws its free line somewhere nobody else does. Rather than capping users or records, it gives you one application at no cost for an unlimited number of people. If the application you pick is the CRM, a company of forty can run its pipeline on Odoo Online without paying anything, which is a genuinely different offer from the two-user free tiers elsewhere in this field.

Above that, pricing is per user for all applications together: EUR 19.90 a month on yearly billing for Standard, or EUR 29.90 for Custom, which adds on-premise deployment, the Studio builder, multi-company support and an external API. The core is open source, so self-hosting is a real route and the data can sit on machines you control.

On value that is hard to argue with: an unlimited-user CRM at no cost. The catch is that the free tier is a doorway rather than a destination. The moment a second app is useful — invoicing, helpdesk, projects, all of which sit right there — the price becomes per user for everything, and the step is deliberate. There is also the configuration burden that comes with any suite: this is more product than a small sales team needs, and making it fit takes work that a single-purpose CRM does not ask for.

Flowlu is only partly a CRM. It is a business-operations tool for service companies, and the pipeline sits alongside project management, task tracking, invoicing and basic finance, on the theory that in an agency or a consultancy these are all views of one job rather than four systems.

The pricing is remarkable for what is included. There is a free tier, and the paid plans are US$6 and US$11 per user per month on yearly billing — which is a low rate for a product carrying project management, invoicing and finance alongside the pipeline.

The value case is the strongest thing about it — very little else asks so little for so much surface. The downside is the arithmetic of breadth. Nothing at this price is deep, and a company that mainly needs a sales CRM will find the pipeline module competent rather than considered, with the design attention spread across modules it may never open. The right way to read Flowlu is as an operations tool that happens to include a CRM, not as a CRM that happens to include invoicing.

SuiteCRM is what happens when a commercial CRM is forked and then maintained in the open for more than a decade. It is a full business system rather than a light one — accounts, opportunities, quotes, campaigns, workflow and reporting are all present — and the whole thing is available under an open-source licence at no cost per seat.

That combination is why it scores where it does on value. Nothing about your customer records has to leave hardware you own, the source is there to read, and the ceiling on users is whatever your server can carry rather than whatever a price list says. The 8.x line is still shipping point releases, so this is a maintained project rather than an archived one.

The cost is the first day. Setup is a server installation with a database behind it, not a signup form, and the interface carries the accumulated design decisions of a product that started in the 2000s. A small team without anyone comfortable administering a server will find the free licence is the cheap part, and the newer open-source projects in this field are considerably easier to stand up.

Capsule is one of the few entries here that seems entirely comfortable being small. There is a contact database, a sales pipeline and a task list, and the product does not spend much effort persuading you it is a platform. For a business of two or three people that mainly needs to stop losing track of conversations, that restraint is the feature.

The free tier is unusually honest about what it is. Two users, two hundred and fifty contacts, five custom fields and one pipeline — small numbers, but they include connecting a Gmail or Outlook account, which is the thing free plans in this category normally hold back. Moving to Starter at US$18 per seat raises the contact ceiling to thirty thousand and adds a shared mailbox, email templates and direct integrations.

The cost of that restraint is that depth arrives late. Workflow automation, multiple pipelines, project boards, access controls and the reporting that produces a forecast all begin at Growth, at US$36 per seat, and above Advanced at US$54 there is nowhere further to go. The tier descriptions are refreshingly specific about who each plan is for — one to five employees, then small businesses with sales teams — which makes choosing between them a shorter conversation than usual.

Heli is a deliberately small product and makes no attempt to be otherwise. It is a contact list with a memory: people and the companies they work for, a log of every call and email, and projects you can move those people through in stages. The interface is built for the keyboard, with single-key navigation and a shortcut for everything.

The unusual part is where the data sits. You choose a region — the US, the EU, Asia-Pacific — or you keep it on hardware you own, which the AGPL-3.0 licence and the public repository make a real option rather than a promise. Full CSV export is documented, and the vendor states there is no tracking, no advertising and no third-party access.

The cost is scale and evidence in roughly equal measure. There is no team tooling to speak of, no published catalogue of integrations, and nothing approaching the automation that larger products sell. The hosted service is documented as free for one person during beta, and what it costs after that is not published, which is the one place this entry falls short of the standard this site applies everywhere else. And it is new enough that almost every claim above rests on the vendor's own documentation, with no independent coverage to check it against.

Attio starts from the observation that most CRMs decide in advance what a customer relationship looks like, and that the shape rarely fits. Its answer is a flexible data model: objects you define, attributes you choose, and relationships between them that the product does not second-guess. For a company selling something that is not a straightforward B2B deal, that is the whole appeal.

The pricing follows the same instinct. There is a free tier with no expiry, Plus at US$35 per user per month and Pro at US$79, and the things that make the product interesting — custom objects, automation, single sign-on — are not quarantined at the top. A published migration service exists for bringing records across.

The tradeoff is that you are doing the modelling. A product that will not decide what a deal is has, by construction, handed that decision to you, and a team that wanted a pipeline out of the box will spend its first week designing one instead. The entry price above the free tier is also toward the upper half of this field, and the top tier is quoted rather than listed.