The best CRMs with a mobile app

OnePageCRM is built on an argument about behaviour rather than about features. Every contact record carries a next action — one thing, with a date — and the interface is a queue of those actions rather than a board of deals. If your problem is that follow-ups quietly stop happening, the product is designed to make that failure visible.

On setup and value it is among the easier decisions here. Pricing starts at US$9.95 per user per month, records are unlimited, and the vendor states there are no paid add-ons, so the figure on the pricing page is the figure on the invoice. Email sync, click-to-call, workflow automation, forecasting and a published API are all part of it rather than upsells.

The tradeoff is the method itself. A product with an opinion this strong is excellent when the opinion matches how you work and irritating when it does not — a team running long, multi-stakeholder deals with no single obvious next step will spend its time fighting the queue. The pipeline tooling is also lighter than the products aimed at larger sales teams, which is a consequence of the same design choice rather than an oversight.

Flowlu is only partly a CRM. It is a business-operations tool for service companies, and the pipeline sits alongside project management, task tracking, invoicing and basic finance, on the theory that in an agency or a consultancy these are all views of one job rather than four systems.

The pricing is remarkable for what is included. There is a free tier, and the paid plans are US$6 and US$11 per user per month on yearly billing — which is a low rate for a product carrying project management, invoicing and finance alongside the pipeline.

The value case is the strongest thing about it — very little else asks so little for so much surface. The downside is the arithmetic of breadth. Nothing at this price is deep, and a company that mainly needs a sales CRM will find the pipeline module competent rather than considered, with the design attention spread across modules it may never open. The right way to read Flowlu is as an operations tool that happens to include a CRM, not as a CRM that happens to include invoicing.

Nutshell's distinguishing decision is granularity. Where most of this category offers three tiers and hopes you round upward, it publishes five, from US$13 up to US$79 a seat a month, so the gap between what you need and what you buy stays narrow. Annual billing takes several dollars a month off each of them.

Alongside that sits a commitment stated in plain language on the pricing page: no seat minimums and no maximums. That matters more than it sounds. Several products in this field will not sell fewer than three or five licences, which quietly doubles the bill for a team of two, and Nutshell has removed that arithmetic entirely.

Scale headroom runs further than the price implies — federated login and a logged history of edits, on top of that absent seat minimum. The cost is cognitive rather than financial. Five tiers, each with a different combination of capability, plus separately-billed add-ons, is a lot of comparison to do before you can price a decision — and the vendor publishes a cost calculator precisely because the answer is not obvious. Single sign-on, an audit log, quoting and documented migration are all present; working out which rung each one sits on is the work.

Pipedrive is built around one idea carried further than most: a sales pipeline is a board, and everything else is subordinate to moving cards across it. That focus is why the cheapest plan feels usable rather than crippled. You get leads, deals, contacts and a calendar in one workspace, and you can bring your existing records in from a spreadsheet or another system without paying more.

The cost of that focus appears on the second tier. Full mailbox sync, workflow automation and forecast reports are all held back to Growth, which more than doubles the per-seat price. A team that wants its email in the CRM — which is most teams — is not really choosing the entry plan, and it is worth pricing the tier you will actually end up on.

Scale headroom is the quiet strength: an administrator gets role-based access and a change record, and no ceiling on records is published anywhere. What holds up well is the surrounding infrastructure. The API is documented endpoint by endpoint and readable before you buy, the catalogue of integrations is genuinely large, and pricing is published in full at every tier rather than hidden behind a form. Data control is ordinary rather than bad: a published privacy notice and a separate processing agreement, but no choice of where your records are handled.

HubSpot sells the sales half of its platform as a product in its own right, and the reason it appears on so many shortlists is the bottom of the range rather than the top. The free tools are not a trial: contact management, a deal pipeline, email tracking and a mailbox integration cost nothing and keep working, within a documented ceiling of two users and a thousand contacts. For a one- or two-person business running on a spreadsheet, that is a real answer rather than a lead magnet.

What the free tier buys is a path, and the path gets steep. Starter is US$7 per seat per month billed annually. Professional is US$90, and carries a required one-time onboarding fee of US$1,500 before you can use it, with Enterprise asking US$3,500 on the same basis. Those fees are published, but they turn a subscription into a project budget.

The catch is that setup and eventual cost pull in opposite directions. Getting started has almost no friction, but the tier most growing teams land on cannot be switched on without buying onboarding first, which turns a per-seat decision into a procurement one. What you get for staying is depth: custom objects, forecasting and automation higher up, a large catalogue of integrations, and a public API.

Close is built for a specific job: outbound sales where somebody picks up the phone. Most of this category treats telephony as an integration you buy separately and wire in. Here the dialler, the call recording and the email sequences ship inside it, which means a rep works a list without leaving the record they are working.

The ladder is published in full and unusually long at the bottom — Solo/Essentials at US$9 a seat on yearly terms, then Growth at US$35, Scale at US$99 and Enterprise at US$139. Two-way email sync, custom objects and single sign-on all appear rather than being reserved for a negotiation.

The catch is that native calling is not free calling. Minutes are metered apart from the licence, and the free trial carries only five dollars of calling credit, so the number on the pricing page is a floor rather than a bill. For a team that lives on the phone the arithmetic still works; for a team that mostly emails, a large part of what you are paying for goes unused.

Salesflare is built on a complaint rather than a feature list: sales people do not maintain a CRM, so a CRM that depends on being maintained is a CRM full of stale records. Its answer is to construct the history automatically from the mailbox and calendar you already use, so the contact, the company and the thread of what was said are there without anyone typing them.

The pricing is straightforward and published in both dollars and euros. Growth is US$29 a user a month on an annual plan and Pro is US$49; paying monthly makes those US$39 and US$64. Forecasting and a documented migration path come with the subscription instead of being sold beside it.

The cost is that automatic is not the same as complete, and the model suits some sales motions far better than others. A relationship-led business with long threads gets a rich record for free; a high-volume outbound team working from lists gets much less from the automation and still pays for it. There is also no free plan, and the lead-search credits that fill in missing addresses are sold separately from the seat.

Insightly is aimed at a specific shape of business: agencies, consultancies and implementers, where the deal closing is the start of the work rather than the end of it. The pipeline looks like any other, and then a won opportunity becomes a project with milestones and tasks against the same account record, which is the part the rest of this category leaves to a second subscription.

What supports that is a fairly complete set of machinery. Custom objects, workflow automation, click-to-call, email sync, SAML single sign-on and an audit log all appear across three published tiers at US$29, US$49 and US$99 a user a month, and there is a documented REST API rather than an integrations page pointing at an automation platform.

That machinery is why scale headroom is high: field-level access control and a change log both sit on published tiers. The cost is that two products in one box take longer to make useful than either would. Setup is a configuration exercise — objects, pipelines, project templates and permissions — before the thing does anything you could not do in a spreadsheet, and the entry price at US$29 a seat sits above the middle of this field. A team that only ever needed the sales half is paying for a delivery half it will not open.

Copper is designed for a platform rather than for a market segment. It assumes your company runs on Google Workspace, and it builds on that assumption throughout: the CRM appears inside Gmail, contacts stay in step with Google Contacts, and files live where they already live. For an agency or consultancy already committed to Google, that removes an entire category of synchronisation problems.

Pricing is published in full across three tiers — US$23, US$59 and US$99 a seat a month on annual billing, with monthly rates roughly a quarter higher. The entry tier carries pipelines and team collaboration rather than being stripped to a contact list, which is more generous than the equivalent rung on several competitors.

The cost is the dependency that makes it good. This is not a CRM you can adopt while running Microsoft 365, and it is not one you can take with you if the company later switches. There is also no free plan beneath the trial, so the evaluation window is the only free access, and the entry price sits above the middle of this field for a product with a deliberately narrow addressable audience.

Salesmate's pitch is bundling. Where much of this field sells a pipeline and expects you to buy telephony, sequencing and enrichment from somebody else, Salesmate folds calling and outreach into the subscription and publishes integrations as included at no extra cost. For a team that would otherwise be reconciling three invoices, that is a real simplification.

The tiers are published at US$23, US$39 and US$63 per user per month, which places it in the middle of this directory on price as well as on positioning. The capability curve is correspondingly even — you are not being asked to jump a chasm to reach the features most teams need.

The tradeoff is that middle positions are hard to love. It is not built around a single conviction — no strong opinion about the telephone, the inbox or the data model — and bundling is a commercial argument rather than a design one. The Enterprise tier is also quoted rather than published, and the vendor notes that enterprise onboarding packages start at US$1,999 — a figure worth knowing before that conversation starts.

NetHunt belongs to the small group of products that answer the CRM adoption problem by refusing to be a separate place. It renders inside Gmail, so records, pipelines and the correspondence that produced them share one window, and nobody has to be persuaded to log in anywhere new.

What distinguishes it from lighter tools in the same space is structure. This is a real record model with fields, views and pipelines rather than a clever arrangement of labels, and the entry tiers are listed at US$24 and US$34 a seat, with month-to-month rates of US$30 and US$42.

The thing to weigh is the top half of the price list. Business and Business Plus show monthly rates of US$60 and US$84 but are quoted rather than published for annual billing, so a growing team cannot price its own future without a conversation. And like every Gmail-native product, the dependency is absolute: there is no version of this for a company running Microsoft, which settles the question before any feature comparison begins.

monday CRM is what happens when a general-purpose work platform is packaged, priced and sold specifically as a CRM. That origin shows in the interface — everything is a board of coloured cells — and it shows in what the entry plan contains. Quoting and invoicing are on Basic at US$18 per seat, with unlimited pipelines and boards, rather than waiting for an upgrade.

The catch is the seat minimum, and it is not on the pricing page. Basic is sold in blocks of three seats, so the smallest possible bill is US$54 a month rather than US$18 — a difference that matters a great deal to a team of one or two. The caps are stated more plainly: 20 quotes and invoices a month on Basic, 50 on Standard, with 250 automation runs alongside them.

The range runs from US$18 per seat to US$41, and then stops being published: the top tier is quoted rather than listed, which is the one place this product follows the enterprise playbook. Everything below it is self-serve, the timeline view pulls email, calls, meetings and notes into one place per contact, and the platform's integration catalogue comes along with the CRM packaging.

folk starts from a different premise to most of this directory. The record that matters is a person, not a deal, and the product is built for work where the relationship is the asset — agency business development, investing, recruiting, consulting. Pipelines exist, but they are a way of tracking people through stages rather than the centre of gravity.

What you get on the entry tier is unusually complete for the kind of thing it is. Email, calendar and WhatsApp all sync into one timeline, a browser extension pulls people in from LinkedIn, and enrichment fills in the details you did not type. Those are frequently the paid extras elsewhere, and here they are the baseline at US$24 per member per month.

The cost shows up in two places. There is no free plan, so the entry price is genuinely the entry price. On scale headroom and integrations it is mid-field — single sign-on, workspace roles, custom objects and an API all exist, and all of them wait for the second tier. And the things a growing team eventually wants — custom objects, deals as first-class records, workspace roles, dashboards and API access — all sit on the second tier at US$48. For one person tracking a network, that is beside the point; for a team of ten, it doubles the bill.

Streak answers the oldest problem in this category, which is that people do not use the CRM. Its solution is to put the CRM where the work already happens: pipelines render as rows inside Gmail, attached to the threads that generated them, and there is no separate application to open or forget about.

For a business whose sales process is genuinely conducted over email, that is a real advantage rather than a gimmick, and it makes setup almost nonexistent — installing an extension is the whole of it. Adoption stops depending on habit change, the correspondence and the deal record cannot drift apart, and the vendor keeps a set of email power tools free with no time limit underneath the paid tiers, so the extension has a reason to stay installed.

The cost is a hard dependency and a steep price. This works if you are on Gmail and does not exist if you are on Outlook, which rules it out for a large share of the businesses reading this. And at US$49 a user a month for Pro, rising to US$69 and US$129, the seat price is high for something that is structurally a browser extension with a strong idea behind it. Scale headroom is correspondingly modest.