About this directory

This is a directory of CRMs a team of one to a few hundred people could buy and run themselves. The all-in-one suites are deliberately absent — they are marketing and service platforms that happen to contain a CRM — though the standalone sales products those vendors sell are here, judged only on the sales product. Support desks, email marketing tools and recruiting software are out.

There is no test bench here, and that shapes everything. Every score comes from something a vendor or a third party has published — a pricing page, an API reference, a licence, a migration guide — never from an afternoon with the product. It is why ease of setup is scored on whether you can start without a sales call rather than on how the interface feels, and why each dimension states what it does not measure. Only scale headroom is allowed to rank by company size, so a tool for one person and a tool for two hundred can both score well.

Nobody pays to appear here and nobody pays to rank higher. There are no affiliate links on the site at all, and the ratings were scored and committed before any affiliate programme was looked at, so the history shows which came first. One entry, Heli, is built by the person who runs this site; it is researched, scored and written to the same standard as everything else, and the evidence behind it is published like all the rest. Entries carry the date they were last checked. If something here is wrong, tell us — an inaccurate directory is worse than a small one.